← valuechainrisk.org

Brand & Press Kit

The VCRI wordmark: "VCRI" where the I is an interlocked chain, for the value chain and the chain of custody. Download the vector (SVG) for print and design; the PNG for web and docs. Please use the marks as provided and do not recolor, stretch, or add effects.

Logos

VCRI primary navy
Primary (navy) — light backgroundsSVG · PNG
VCRI reverse white
Reverse (white) — dark backgroundsSVG · PNG
VCRI red lead
Red-lead — merch / bold, darkSVG · PNG
VCRI emblem
Emblem / faviconSVG · PNG

Color

Navy#14213D
Quadling Red#B3122E
Ink#0A0F1A
White#FFFFFF

Usage

Backgrounds: navy variant on light only; reverse-white and red-lead on dark only (their name text is white and disappears on light).
Clear space & scale: keep clear space around the mark of at least the height of the "V"; do not reproduce the wordmark below ~120px wide (use the emblem instead).
Don't: recolor, add glow/shadow/gradient, stretch, rotate, or box the mark. The interlocked chain-I is part of the letterform, not decoration.

Press inquiries: cairn.works@protonmail.com.